I had worked
severally and in various capacities as a customer advocate and consistently observed
that little things are germane to determine which customers buy from whom. It
is not a secret that an underlying factor is responsible for tilting the preference
and choice of customers’ patronage. Come to think of it, every seller in a
market may have the same offering but eventually realize that a set of
customers patronize them more. These set of customers would always come back
for most times and for undisclosed reasons that are not easily clear to market
stakeholders.
Trust me;
something differentiates the sellers and products in every market. It does not
matter whether one supplier is responsible for the availability of the
offerings in the business environs or not. Observant sales people with keen eyes
and senses for deciphering market information would easily note that customers go
to sellers that have peculiar attractants. Soccer loving customers would prefer
to patronize a customer with vast potential of football passion because they
can also benefit from an inherent value in the salesman as they are also
engrossed in business. So also, a religious client tends to patronize another
market participant for their coincidence of belief, while an online enthusiast might go to either Kaymu or Jumia depending on how they are perceived.
There is always an
underlying factor that differentiates seller A from B and the rest of the
market. It is good to mention that
comparing all that draws a customer to any shop, the most potent attractant for
patronage and improved market share is helping the client realize the joy of being a customer. The moment
a customer realizes that he smiles from within in a particular shop, he would
not cease to patronize the merchant. In this case, he becomes more trusting
when he is with you or in your environment, and will be ready to come back more
often.
Businesses that
allow their customers ample opportunity to refresh their minds by talking,
smiling, laughing, and sharing some of their burdens in soliloquy is ready to
make more profits because they have allowed them to realise the joy of being a
customer.
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