Friday, November 30, 2012

What would you do?

You opened an account with a bank after a rigorous marketing by one of the bank's officers. At first you were not sure that you should do that because many banks had messed you up in the past. You were aware that, despite the problems with all these banks, they seem more like a necessary evil because there is no way an international business man can excel without interacting with existent Financial Institutions.
 
Your several thoughts and reasoning about the issue made you to change your mind about your decision, which was never to open an account with any bank. Reluctantly, you decided to give it a trial because this new marketing officer from renown bank in your country looks impeccable and with the peculiarity of not being able to renege on his words. The account was opened and everything seemed to be going smoothly.
 
Anytime to got to the branch, you usually get a good response from the staff and thought that was the norm. Even at some point, you noticed that the customers are seemingly happy with the service they get from the bank because; no one seemed ever to complain. At least, all the time you have been to any branch of the bank in your country; you always leave with reasons to applaud the ingenuity and customer centric innovations that are available.
 
Some weeks before your predicament, you received a text from the bank that your cheque book is ready and that you should get to the branch where you opened your account to collect it. This made you happier because your account was opened just a few days ago and here you are already getting the signal that your chequebook is ready. This is something that had always been a problem for other banks you had approached in the past.
 
The shock came suddenly when you visited the branch to collect your cheque for the umpteenth time and you kept hearing "Sir, you may have to check back; the cheque book is not here yet". It sounded like an unfathomable language. How could this bank be ridiculously insincere? They did not need to send me a text to come for my cheque when it's not ready, you thought to yourself. What even upset you the most is the fact that you had received that same text thrice. This really got on your nerves and you felt betrayed by a bank that you are beginning to trust and appreciate. You now started discovering that other customers had the same issue but you never noticed before now.
 
You now have to decide whether to continue with the word of mouth marketing that you promised to do for them because you already started with your boss and he promised to open an account with a huge sum of money next week. You asked yourself, "My boss would be much devastated if this same thing happens after he opens his account." This is a serious dilemma because it could affect your relationship with your boss after taking time to convince him.
 
What would you do to help yourself and resolve this predicament?
 
 
For a chance to get published in our quarterly column, kindly send your responses to:
 
Aderogba Adewusi
SUCCESSDRIVE INV. LIMITED
successdriveltd@yahoo.com